BRANDON POLLOCK
CEO + CO-FOUNDER
Brandon is a passionate advocate for the thoughtful repeal of cannabis prohibition and a serial entrepreneur with a successful history of managing and growing mission-driven companies. He began his cannabis career by consulting in emerging markets in 2014, prior to focusing on Theory Wellness in 2015. As CEO, Brandon is committed to building a world-class cannabis organization that is a great place to work, produces high quality products, and leads by example with progressive initiatives such as our social equity program and our outdoor cannabis farm.
In his off-time, he’s found enhancing his experiences with cannabis, and loves fishing, skiing, and enjoying a craft IPA with his fiance Beth and his dog, Loon.
NICK FRIEDMAN
CFO + CO-FOUNDER
Nick is a serial entrepreneur who has worked with Brandon since they met in College. Nick brings seven years of cannabis industry experience to Theory with a focus on financial modeling, fundraising, and strategic investment. After several years starting cannabis companies on the west coast, he returned to his native state to pioneer a new age of craft cannabis. At Theory, beyond serving as CFO, Nick leads the company’s brand-development and aesthetic direction, from retail interior design to product packaging. When not in meetings, you can find him rock-climbing in the mountains or chasing an east coast swell.
