Cycle of Lives is a 501(c)3 whose mission is to raise awareness and funds for cancer research and awareness.  Cycle of Lives raises funds in many ways, but the most prominent is by the sale of the award winning book by David Richman: Cycle of Lives: 15 People's Stories, 5,000 Miles, and a Journey through the Emotional Chaos of Cancer.  This book uses real stories to provide insight to the emotions related to cancer.  100% of profits go to charity.