We are Madison’s locally owned outdoor lifestyle shop established on family values, a deep respect for nature and a passion for outdoor pursuits. Fontana Sports has been providing Wisconsin with the best in outdoor apparel, footwear, and equipment since 1949.
We provide high-quality outdoor apparel, footwear and equipment for a host of activities including hiking, cross country skiing, snowshoeing, camping, travel, and climbing.
Fontana Sports is committed to making a positive impact on the environment. For this reason, we use outdoor retail as a platform to encourage outdoor recreation and environmental stewardship.
We thank you for your patronage, and for shopping locally over the many years as we continue providing Madison with the finest outdoor products!
