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Tue December 1 - Sun January 31


Weekly Raffles Included! No Processing Fee!

Firestarter Challenge


Join Fleet Feet for our 62-day Firestarter Challenge!  

For many, maintaining an exercise regime throughout the winter months takes a lot more motivation than it might in the summer months. While there are plenty of moments filled with joy and good cheer in December and January, a great deal of the season tends to feel cold, dark, and isolated. Motivation seems to fade on many fronts during this time, particularly when it comes to working up a sweat. It’s true that cold temperatures and limited daylight hours can challenge our body rhythms, energy levels, and mood, but many of these symptoms can be combated by prioritizing health and wellness throughout the winter! 

The purpose of the Firestarter Challenge is to keep you accountable to staying active, motivated, and healthy this winter.  


December 1, 2020 – January 31, 2021 


*1860 minutes total of physical activity* 

The World Health Organization (WHO) recommends adults do at least 150 minutes of moderate-intensity aerobic physical activity throughout the week, which averages to about 30 minutes of exercise 5x/week. We wanted to take these recommendations and push you a bit further, challenging you to complete 1860 minutes of physical activity total over the course of two months (average of 30 minutes of exercise 7x/week). Running, walking, swimming, cycling, strength training, cross country skiing, rowing, etc. all count! 

You will be responsible for tracking your activity minutes on your RunSignUp account. To log your minutes online go to the "My Account" section of your RunSignup account. Under "Upcoming Events" you'll see Fire Starter Challenge and the link “submit your virtual results” on the right. From here you'll be able to choose which activity you did, how many minutes you racked up, and any comments you want to throw in with it! 

You will have from December 1, 2020 to January 31, 2021 to log your minutes.  


Complete 1860 minutes of activity by January 31, 2021 and receive a custom Fleet Feet fleece hoodie ($65 value!). This is not just any ordinary sweatshirt, but the most cozy, soft, and comfortable sweatshirt you’ll ever own! *Final Design Coming Soon!


In addition to the overall minutes goal, we will have fun and varied weekly challenges throughout the program to help keep you on track. Complete these “mini” challenges and be entered into weekly raffles to receive prize packs from some of our amazing vendor partners! These items are high value, including shoes, gift cards, nutrition packs, and more! 


  • Weekly program emails with training tips, workouts, recipes, inspiration, and motivation 

  • Private Strava Group 

  • 50% Off race entry into the New Year’s Day Dash on January 1, 2021 

  • Fleet Feet Coupon Book  

  • Weekly fun runs (Mondays, Thursdays, and Saturdays) and Firestarter only special event group runs. Meeting locations vary. 
    Pre-registration required for all group events due to group meeting guidelines. 


$69.00 + tax 

No processing fee!

Refer Your Friends!

Invite your friends to join you at the Firestarter. If you get 5 friends to sign up using your special referral link (found in your confirmation email), you will receive a refund of up to $25.00 as our Thank You!

Virtual Challenge Contact Info

If you have any questions about this Virtual Challenge, click the button below.


Anywhere you like!

Virtual Challenge Survey

Please complete the following survey to help us better understand your virtual challenge experience.

Did you participate in the virtual challenge?

Would you recommend this virtual challenge to a friend?

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