Better2gether Halloween Hustle 5K

Sat October 28, 2023




9:00AM EDT - 12:00PM EDT


9:00AM EDT - 12:00PM EDT

Kids Hocus Pocus Run (12 & under)

8:30AM EDT - 11:59PM EDT


Performance Food Group
12500 West Creek Pkwy
Richmond, VA 23238


The Better2gether Halloween Hustle 5K and Hocus Pocus Kids Run presented by AT&T is Saturday, October 28, 2023. 

  • For our runners, the course is a chip-timed 3.1-mile event.

  • For our joggers and walkers, they're in for a treat - and a few tricks! 

  • We also have an awesome race t-shirt and themed finisher prize.

  • Magic and Adventure awaits kids 12 and under in the Hocus Pocus Kids Run

  • The Call Federal Credit Union Race Festival will have a costume contest, bewitching games, and allergy-friendly trick-or-treating.

  • Kids can trick-or-treat for food allergy-friendly treats.

Why the Hustle?

The families we serve truly know what hustling is all about. When a child has a complex illness, there’s a lot to keep up with – from doctors’ appointments to medical equipment, medications & more. It can be a very overwhelming and scary time for families.

Better2gether is there to help make the journey easier so families don't have to face it alone. We get to know our families individually and connect them to the resources they need to care for their child. We also provide gas & grocery gift cards, Better Bags for those long hospital stays, and host events so our kids & families can connect.

Event Schedule

Friday, October 27th

Packet Pick-Up & Registration at Fleet Feet Short Pump

4:00 pm-6:00 pm

Saturday, October 28th 

Race Day, Saturday

7:30am - Walk-up Registration & Packet Pick-Up Opens
8:00am- Call Federal Race Festival Begins
8:30am - Hocus Pocus Kids Run
9:00am - 5K Starts
9:30am- Top Finisher Awards
10:00am - Costume Parade & Awards

Event Parking

Enter the event using the main entrance for Performance Food Group at 12500 West Creek Parkway, Richmond, VA 23238.  All parking, festival and course activities will be on paved asphalt and accessible. 

Course Map

Enjoy a beautiful run, walk or stroll through West Creek Parkway! Runners will leave the PFG parking lot entrance & head north on West Creek Pkwy. Runners will cross over at Broad Branch Lane & head south on West Creek Pkwy. Runners will cross over at Mile Marker 2, south of lake, to take the loop north on West Creek Pkwy. Runners will complete the loop in black & continue running south on West Creek Pkwy until crossing over at the main entrance for PFG at Mile Marker 3. Runners will complete the course by crossing back over at the PFG parking lot entrance. Runners will use lanes closest to the median. 

Downloadable PDF Course Map

Hustler Reward

Good things happen to those who hustle and we've got the perfect way to say thanks. Refer 6 friends to sign-up and your registration fee will be refunded!

Step 1  Locate your unique referral link: check your confirmation email from or log into, go to your Profile, and select “My Referrals” at the bottom.

Step 2  Share your referral link with your friends and family.

Step 3 Get $ back & enjoy the 5K with your crew!

Note: refund cannot exceed the amount paid for registration.

Race Contact Info

If you have any questions about this race, click the button below.

Race Website

Additional race information can be found at

Presenting Sponsor

Media Outreach Sponsor

Race Festival Sponsor

Potion Station Sponsor

Swag Sponsor

Wand Station Sponsor

Bubble Station Sponsor

Finish Line Sponsor

Hustle Love Sponsor

Host Sponsor

Supporting Sponsor


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